Mid-Week Made-In-America Series: The New Traditionalists

Well, hello there, Slow Luxe Design darlings! I’m not sure how it got to be the middle of the week quite so quickly, but here we are–and I have a great treat in store for you. Today’s Mid-Week Made-In-America Slow Luxe Design spotlight is pointed at The New Traditionalists.  This is one of my favorite furniture discoveries over the past year!  

In their Soho studio (above Balthazar–how chic is that?), the New Traditionalists design a handsome, timeless line of case goods and upholstered pieces that are custom tailored and handcrafted to order using sustainable hardwoods and stunning nontoxic finishes in their New England  factory.

And who are the New Traditionalists?  Well, they are childhood friends, Phillip Erdoes (CEO) and Brady Wilcox (Creative Director), along with designer David Harris (Director of Communications), who first joined forces to create ducduc, an eco-friendly modern baby and children’s furniture company.  This successful line was the result of Phillip being unable to find any nursery furniture that was both stylish and consciously constructed and eco friendly at the time of his first daughter’s birth.

In 2009, the team created The New Traditionalists.  The furniture is inspired by memories, iconic people and locations–like Park Avenue, Charleston, Truman Capote’s Hamptons, the Colony Club–but, although rooted in the past, this furniture is definitely of the moment, with infinite ways to customize each piece with non-toxic finishes, elegant hardware and a myriad of upholstery options.  The factory where all of the work is done is a renovated and restored 1897 factory in Connecticut.  Here, they bench-make all their furniture using sustainable hardwoods (never any MDF) and lead-free paints.  The proximity to their design offices in Manhattan gives them control over the impeccable fit and finish of each custom piece.  

But, as beautiful as their furniture is, this is a company that has a heart and soul, too.

The New Traditionalists care about the impact they make on their environment and in the communities in which they do business. They care about providing jobs and they offer living wages and health benefits to their employees.  And they believe in giving back to their community through charitable donations and community service.

Handsome. Caring. Intelligent. The New Traditionalists is the whole Made-in-America package.  It is that rare furniture company that cares as much about creating goods that not only look good but do good.  And that, my friends, is truly a beautiful thing.

Images via Pinterest, The New Traditionalists

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